Effective Advertising Strategies To Turn High-potential Clinical Trial Sites Into Super Enrollers

by | Mar 19, 2024 | Advertising

Published by: Medtack.com

Optimizing Clinical Trial Recruitment

If you’re in the planning phase of your clinical trial and looking to kickstart recruitment effectively, you’re in the right place. In this article and video, we delve into innovative strategies to ensure strong recruitment from the outset, highlighting the pitfalls of relying solely on research sites and presenting an alternative approach that leverages high-potential sites for better outcomes.

Challenges with Traditional Recruitment Strategies

Relying exclusively on research sites for patient recruitment can be risky. In fact, 48% of research sites enroll one or fewer patients per trial. Sponsors often respond by hiring more sites, but is this the best strategy? Our video suggests a more efficient approach: transforming high-potential sites into Super Enrolling Sites.

What are the benefits of Super-Enrolling Sites?

  • Faster Learning Curve: High-potential sites can quickly become proficient, leading to better study outcomes.
  • Controlled Recruitment Rate: Sponsors gain significant control over the recruitment process, ensuring steady and predictable enrollment.
  • Efficient Management: With fewer, but highly effective sites, managing the trial becomes more streamlined and efficient.

The Two Fundamental Laws for Success in Advertising-Based Recruitment

The two fundamental laws for success in advertising-based recruitment aim to irradicate as many of the common issues and challenges associated with clinical trial recruitment.

Law 1: Make Processing Advertising Patients Fast and Easy for Site Coordinators

To ensure site coordinators can efficiently handle the influx of patients, only send them patients who are consent-ready. This means patients must be qualified and eager to consent to the trial, here is how we do it:

  • Patient Qualification: Before referring patients to your sites, we obtain and review their medical records using artificial intelligence to ensure they meet your trial criteria.
  • Patient Education: We educate potential participants through physician-led webinars and video tutorials, ensuring they are well-informed and eager to consent.
  • Seamless Referral Process: We deliver patients’ contact information, medical records, and screening reports directly to your sites via the Medtack site portal.

Law 2: Minimize Your Cost Per Lead with Top-Notch Marketing

Effective marketing is essential to keep the cost per lead low, and keeping the cost per lead low can make or break a clinical trial. It’s responsible for whether you meet your recruitment demands, deplete your budget too fast, spread awareness of your clinical trial, and many other important reasons. Here’s how we achieve this:


  • Expert Marketing Team: Our seasoned marketing professionals are adept at positioning your study and therapy as attractive options through compelling advertising campaigns.
  • Digital Expertise: We leverage social media and search engine marketing to minimize your cost per lead.
  • Engaging Landing Pages: Our video-rich landing pages are designed to compel visitors to register and continue the enrollment process.

How the Medtack Platform Supports Your Recruitment Efforts

Ignoring these laws can lead to budget overruns, underpopulated trials, and overwhelmed site coordinators. By following our recommended approach, you can avoid these pitfalls and ensure your recruitment program is both efficient and effective. The Medtack platform is designed to streamline and enhance your recruitment process through several key features:


  • AI-Powered Patient Screening: Ensures that only qualified patients are referred to your sites.
  • Educational Resources: Prepares patients so they are eager to consent.
  • Real-Time Analytics: Our sponsor portal provides real-time, graphical dashboards of patient funnels for each trial site.
  • Bi-weekly Marketing Meetings: Use these meetings to review dashboards and make informed decisions on advertising and site performance.

What’s next?

  • Schedule a Free Consultation: Meet with our Chief Strategy Officer to discuss your needs.
  • Receive a Customized Recruitment Plan: Get a tailored plan with an expected budget and timeline.
  • Conduct a Free Pilot: Validate the recruitment plan results with a free pilot.

Don’t miss out on the opportunity to optimize your clinical trial recruitment. Schedule your capabilities presentation now and discover how our intelligent recruitment platform can help you achieve your enrollment goals efficiently and effectively.