If you are reading this blog, or watching the video above, your clinical trial recruitment is going slow and you need a robust pipeline of consent-ready patients fast. You are not alone. Relying only on sites for recruitment can be dangerous. In fact, 48% of research sites enroll one or fewer patients for a given trial. But don’t worry, we can help.

Fortunately, advertising can generate this robust pipeline of patients, but only if you follow the two laws for success in advertising-based recruitment.

First, processing advertising patients must be fast and easy for site coordinators, so only send them consent-ready (i.e. qualified and eager-to-consent) patients.

Second, it is vital to keep your cost per lead low, and only effective marketing can achieve this. Don’t settle for anything less than an excellent conversion rate provided by effective and intelligent marketing.

Ignore these two laws at your own risk. But beware that doing so can cause you to exceed your marketing budget, your trial to be underpopulated, your site coordinators to be overwhelmed with unqualified leads, or in some cases, all of the above.

To ensure the success of your recruitment program, we recommend scheduling a capabilities presentation with our Chief Strategy Officer. During this presentation, you will learn about our intelligent recruitment platform that combines top-notch digital marketing with cutting-edge technology. Our platform leverages the two laws of success, helping you meet your recruitment goals efficiently and effectively.